UPSTATE TECHNO was an event brand that existed for the 2021 season that brought top-quality techno events to the Upstate New York region. Beginning with a very popular event in Saugerties in May and ending with another in Stone Ridge in September, the brand used simple typography and gritty textures to convey the visual look and feel most consonant with the rave atmosphere engendered by the genre.
The bulk of the work was a series of social media graphics which promoted varies events and outlined the vision and ideals of the brand.
Thanks for checking out this project! The goals and vision of UPSTATE TECHNO have been superseded by the forthcoming event series concept release.
