electric WELL worked with Liminal Power founder Mallory Combemale to create this simple but powerful image for her forthcoming consultation and workshop business.

Liminal Power brings a range of techniques from spirituality and personal development to organizational development. By bringing a group of people into a liminal or “in-between” space, transformation becomes possible and healing can occur.

This three tiered logo attempts to mimic that process as a deflated, pressed upon purpoe shape morphs into or passes through a loose “black hole” reference to then emerge as a larger and more energized yellow shape.

Besides suggesting a sequence, this color palette makes reference to personally significant objects of Mallory’s and evokes fluid and things that grow.

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